Today's model versus the proposal — April 24, 2026.
Industry framework
4 segments · revenue + owner dependency
$0
$20K
$50K
$80K
$100K
$150K
$200K
$250K
$400K+
MicroThe Owner IS the Business
EmergingThe Stretched Owner
EstablishedThe Enterprise
Moxie today
5 tiers · revenue + tenure + acquisition channel
$0
$20K
$50K
$80K
$100K
$150K
$200K
$250K
$400K+
Momentum<6 mo tenure · $0–$5K
Gold$50K+ · started with Moxie
Identical revenue band · split only by acquisition channel
Gold $50K+
Enterprise$50K+ · did not start with Moxie
Why this is broken:
- Gold and Enterprise share the exact same revenue band — split only by whether the practice started with Moxie. An acquisition artifact, not a practice characteristic.
- Not predictive of performance. Some Gold practices are larger and more complex than some Enterprise practices.
- $50K+ is a monolithic bucket. A $60K solo provider and a $350K multi-location operation both fall into the same tier.
- GMV heavily concentrated. Silver alone = 45.8% of GMV; Silver + Gold = 72.6%. Segmentation work rolls up into 2 buckets instead of 5.
Rules — current Omni plan tiers
Revenue + tenure + acquisition channel
| # |
Segment |
Revenue |
Tiebreaker |
Count |
% Practices |
% GMV |
Avg Rev/mo |
| 1 | Momentum | <$20K | <6 mo tenure | 186 | 26.5% | 9.2% | $6.1K |
| 2 | Growth | <$5K | Smallest / plateau | 131 | 18.7% | 5.0% | $4.7K |
| 3 | Silver | $5–50K | Mid-range | 322 | 45.9% | 45.8% | $17.5K |
| 4 | Gold | $50K+ | Started with Moxie | 44 | 6.3% | 26.8% | $74.7K |
| 5 | Enterprise | $50K+ | Did not start with Moxie | 18 | 2.6% | 13.1% | $89.6K |
% of GMV — three lenses
702 practices · April 2026 · same GMV, sliced three ways
Industry GMV5 buckets · industry-wide
Micro 7%
Emerging 8%
Scaling 21%
Established 37%
Chain 26%
Moxie today5 Omni plan tiers
Momentum 9.2%
Growth
Silver 45.8%
Gold 26.8%
Enterprise 13.1%
Proposed April 246 segments
Momentum 11.1%
Growth 13.5%
Silver 36.2%
Emerging 18.1%
Scaling 14.3%
Est. 6.7%
Rules — proposed April 24
Revenue first · structure breaks ties
| # |
Segment |
Revenue |
Tiebreaker |
Count |
% Practices |
% GMV |
Avg Rev/mo |
| 1 | Momentum | <$20K | New to Moxie / rapid growth / high potential | 299 | 42.6% | 11.1% | $4.6K |
| 2 | Growth | <$20K | Low potential / plateau | 209 | 29.8% | 13.5% | $7.9K |
| 3 | Silver | $20–50K | — | 141 | 20.1% | 36.2% | $31.5K |
| 4 | Emerging | $50–100K | Stays if ≤2 providers in $80–100K | 35 | 5.0% | 18.1% | $63.4K |
| 5 | Scaling | $80–200K | Enters if ≥3 providers in $80–100K; <8 providers in $150–200K | 14 | 2.0% | 14.3% | $125.5K |
| 6 | Established | $150K+ | Auto if ≥$200K; else needs 2+ locations OR ≥8 providers | 4 | 0.6% | 6.7% | $206K |